Loving Hut is a family of vegan restaurants in which each restaurant is operated and owned independently and sets its own menu. There are restaurants in Asia, Europe, South America, North America, and Australia. Their slogan is "Be Vegan, Make Peace!"The Loving Hut concept was created by Ching Hai, whose followers call her "Supreme Master".Most restaurants broadcast "Supreme Master TV", a channel inspired by Master Ching Hai, in their dining areas, broadcasting "24 hours of positive news a day".In 2011, Phoenix New Times wrote that "detractors depict the Loving Huts as a recruiting mechanism for a cult with a dictatorial leader who exploits her followers" and that Loving Hut restaurants soft-peddle Ching Hai's messages "through free literature, DVDs of Hai's lectures, and the presence of TV screens fixed to the Supreme Master TV satellite channel in every restaurant. The hook for that message is Loving Hut's menu, which offers a sumptuous array of dishes using fake meat, chicken, and seafood that can convert committed carnivores, if only some of the time."