Leicester Square ( (listen) LES-tər) is a pedestrianised square in the West End of London, England. It was laid out in 1670 and is named after the contemporary Leicester House, itself named after Robert Sidney, 2nd Earl of Leicester. The square was originally a gentrified residential area, with tenants including Frederick, Prince of Wales and artists William Hogarth and Joshua Reynolds. It became more down-market in the late 18th century as Leicester House was demolished and retail developments took place, becoming a centre for entertainment. Several major theatres were established in the 19th century, which were converted to cinemas towards the middle of the next. Leicester Square holds a number of nationally important cinemas such as the Odeon Leicester Square, Empire, Leicester Square, which are frequently used for film premieres (and the now closed Odeon West End). The nearby Prince Charles Cinema is popular for showing cult films and marathon film runs. The square remains a popular tourist attraction, including hosting events for the Chinese New Year. The square has always had a park in its centre, which was originally Lammas land. The park's fortunes have varied over the centuries, reaching near dilapidation in the mid-19th century after changing ownership several times. It was restored under the direction of Albert Grant, which included the construction of four new statues and a fountain of William Shakespeare. The square was extensively refurbished and remodelled for the 2012 London Olympics, costing more than £15m and taking over 17 months to complete.